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PROJECT NAME: IRO

COMPLETION DATE: 2015

LOCATION:Beverly Hills CA
CUSTOMER NAME: IRO
ARCHITECT: Michilli

Modern Woodcrafts completed a new project for IRO in Beverly Hills CA. We supplied loose fixtures, perimeters, and fitting rooms. IRO is a Paris based womenswear and menswear brand founded by Laurent and Arik Bitton – both come from the music industry. Back in 2005, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, they created a clothing line that had a distinct vintage feel and at the same time mirrored easy chic style.

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