Modern Woodcrafts completed a new project for IRO in Beverly Hills CA.

Custom Store Fixture IRO 2

Custom Store Fixture IMG_0999

We supplied loose fixtures, perimeters, and fitting rooms.

IRO is a Paris based womenswear and menswear brand founded by Laurent and Arik Bitton – both come from the music industry . Back in 2005, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, they created a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant , easy chic style .